Quiet by default
One nudge at the right minute beats ten at the wrong one.
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Nudgely07:10
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06:00 · About
We build the app we wished we had.
Nudgely started with three friends, one missed morning run and a phone full of apps that shouted. We wanted one that whispered, at the right minute. Seven years later, a million people use it every day.
2019 founded24 people1M+ users
06:30 · Our story
Seven years, one small idea.
2019
The idea on a napkin, after a missed run
2020
First prototype, tested on 40 friends
2021
Our first 1,000 users
2022
Smart nudge timing ships
2023
Android and Apple Watch
2024
500,000 people, streaks that forgive
2025
Focus blocks on the lock screen
2026
Nudgely 3.0 and the AI day planner
What we believe
Progress, not perfection
Streaks bend instead of breaking. Missing a day is part of a habit.
Your data is yours
We read only what you switch on, and we never sell it.
The people behind it
Lena Ortiz
Co-founder, CEO
Sam Okoye
Co-founder, Design
Kenji Mori
Head of AI
Sofía Ruiz
Head of Care
We're hiring · 3 roles
Help a million people have better days.
iOS engineer, product designer and a coach for our care team. Remote in Europe, four-day weeks.
See open rolesSee open roles06:00 · About
We build the app we wished we had.
Nudgely started with three friends, one missed morning run and a phone full of apps that shouted. We wanted one that whispered, at the right minute. Seven years later, a million people use it every day.
2019 founded24 people1M+ users
06:30 · Our story
Seven years, one small idea.
2019
The idea on a napkin, after a missed run
2020
First prototype, tested on 40 friends
2021
Our first 1,000 users
2022
Smart nudge timing ships
2023
Android and Apple Watch
2024
500,000 people, streaks that forgive
2025
Focus blocks on the lock screen
2026
Nudgely 3.0 and the AI day planner
What we believe
Quiet by default
One nudge at the right minute beats ten at the wrong one.
Progress, not perfection
Streaks bend instead of breaking. Missing a day is part of a habit.
Your data is yours
We read only what you switch on, and we never sell it.
The people behind it
Lena Ortiz
Co-founder, CEO
Sam Okoye
Co-founder, Design
Kenji Mori
Head of AI
Sofía Ruiz
Head of Care
We're hiring · 3 roles
Help a million people have better days.
iOS engineer, product designer and a coach for our care team. Remote in Europe, four-day weeks.
See open rolesSee open roles06:00 · About
We build the app we wished we had.
Nudgely started with three friends, one missed morning run and a phone full of apps that shouted. We wanted one that whispered, at the right minute. Seven years later, a million people use it every day.
2019 founded24 people1M+ users
06:30 · Our story
Seven years, one small idea.
2019
The idea on a napkin, after a missed run
2020
First prototype, tested on 40 friends
2021
Our first 1,000 users
2022
Smart nudge timing ships
2023
Android and Apple Watch
2024
500,000 people, streaks that forgive
2025
Focus blocks on the lock screen
2026
Nudgely 3.0 and the AI day planner
What we believe
Quiet by default
One nudge at the right minute beats ten at the wrong one.
Progress, not perfection
Streaks bend instead of breaking. Missing a day is part of a habit.
Your data is yours
We read only what you switch on, and we never sell it.
The people behind it
Lena Ortiz
Co-founder, CEO
Sam Okoye
Co-founder, Design
Kenji Mori
Head of AI
Sofía Ruiz
Head of Care
We're hiring · 3 roles
Help a million people have better days.
iOS engineer, product designer and a coach for our care team. Remote in Europe, four-day weeks.
See open rolesSee open roles16:00 · The numbers
Small nudges add up.
Every number here started as one small nudge at the right minute.
- 1.2M
011.2M nudges a day
- 38%
0238% more habits kept
- 12
0312 day average streak
- 4.9
044.9 App Store rating
16:00 · The numbers
Small nudges add up.
Every number here started as one small nudge at the right minute.
- 1.2M
011.2M nudges a day
- 38%
0238% more habits kept
- 12
0312 day average streak
- 4.9
044.9 App Store rating
16:00 · The numbers
Small nudges add up.
Every number here started as one small nudge at the right minute.
- 1.2M
011.2M nudges a day
- 38%
0238% more habits kept
- 12
0312 day average streak
- 4.9
044.9 App Store rating
18:00 · Stories
Real people, better days.
4.9 · 12,400 ratings
Maya Lin
Product designer
Morning run48 days
“I stopped fighting my alarm. Nudgely moved my run to 7:40 and I haven't missed a week since March.”
Jonas Weber
Nurse, night shifts
Sleep routine21 days
“Shift work killed every habit app I tried. This one actually understands that my morning is at 4pm.”
Priya Nair
Founder
Deep work63 days
“The 3pm walk nudge sounded silly. It's the reason I finish my day with energy left for my kids.”
Dev Patel
Student
Reading35 days
“Twenty pages a night, 35 nights in a row. My streak is the first thing I check in the morning.”
Amara Okafor
Teacher
Water27 days
“It's the only app that nudges me once instead of ten times, so I actually listen.”
Tom Reyes
Retired, 67
Daily walk90 days
“My daughter set it up. Ninety days of walks later I set it up for her.”
18:00 · Stories
Real people, better days.
4.9 · 12,400 ratings
Maya Lin
Product designer
Morning run48 days
“I stopped fighting my alarm. Nudgely moved my run to 7:40 and I haven't missed a week since March.”
Jonas Weber
Nurse, night shifts
Sleep routine21 days
“Shift work killed every habit app I tried. This one actually understands that my morning is at 4pm.”
Priya Nair
Founder
Deep work63 days
“The 3pm walk nudge sounded silly. It's the reason I finish my day with energy left for my kids.”
Dev Patel
Student
Reading35 days
“Twenty pages a night, 35 nights in a row. My streak is the first thing I check in the morning.”
Amara Okafor
Teacher
Water27 days
“It's the only app that nudges me once instead of ten times, so I actually listen.”
Tom Reyes
Retired, 67
Daily walk90 days
“My daughter set it up. Ninety days of walks later I set it up for her.”
18:00 · Stories
Real people, better days.
4.9 · 12,400 ratings
Maya Lin
Product designer
Morning run48 days
“I stopped fighting my alarm. Nudgely moved my run to 7:40 and I haven't missed a week since March.”
Jonas Weber
Nurse, night shifts
Sleep routine21 days
“Shift work killed every habit app I tried. This one actually understands that my morning is at 4pm.”
Priya Nair
Founder
Deep work63 days
“The 3pm walk nudge sounded silly. It's the reason I finish my day with energy left for my kids.”
Dev Patel
Student
Reading35 days
“Twenty pages a night, 35 nights in a row. My streak is the first thing I check in the morning.”
Amara Okafor
Teacher
Water27 days
“It's the only app that nudges me once instead of ten times, so I actually listen.”
Tom Reyes
Retired, 67
Daily walk90 days
“My daughter set it up. Ninety days of walks later I set it up for her.”
22:30 · Get Nudgely
Tomorrow starts tonight.
Set three habits tonight. Nudgely plans the rest and wakes you with the first nudge at 07:10.
Free on iOS & Android · No credit card
07:10Stretch by the window
07:40Run 3 km
10:30Glass of water
14:00Walk 10 min
18:30Gym, legs day
21:30Read 20 pages
22:30
07:10
Tomorrow · Wake
NUDGELY07:10
Good morning, Maya
Stretch first. The run is at 07:40, 14° and sunny.
slide to start your day
07:11
Tue 14 Oct
Good morning, Maya
0/4today
Streak
13 days
- Morning stretch07:10
- Morning run07:40
- Deep work block14:00
- Read 20 pages21:30
22:30 · Get Nudgely
Tomorrow starts tonight.
Set three habits tonight. Nudgely plans the rest and wakes you with the first nudge at 07:10.
Free on iOS & Android · No credit card
07:10Stretch by the window
07:40Run 3 km
10:30Glass of water
14:00Walk 10 min
18:30Gym, legs day
21:30Read 20 pages
22:30
07:10
Tomorrow · Wake
NUDGELY07:10
Good morning, Maya
Stretch first. The run is at 07:40, 14° and sunny.
slide to start your day
07:11
Tue 14 Oct
Good morning, Maya
0/4today
Streak
13 days
- Morning stretch07:10
- Morning run07:40
- Deep work block14:00
- Read 20 pages21:30
22:30 · Get Nudgely
Tomorrow starts tonight.
Set three habits tonight. Nudgely plans the rest and wakes you with the first nudge at 07:10.
Free on iOS & Android · No credit card
07:10Stretch by the window
07:40Run 3 km
10:30Glass of water
14:00Walk 10 min
18:30Gym, legs day
21:30Read 20 pages
22:30
07:10
Tomorrow · Wake
NUDGELY07:10
Good morning, Maya
Stretch first. The run is at 07:40, 14° and sunny.
slide to start your day
07:11
Tue 14 Oct
Good morning, Maya
0/4today
Streak
13 days
- Morning stretch07:10
- Morning run07:40
- Deep work block14:00
- Read 20 pages21:30